Morse Privacy Policy

Effective Date: 2/14/2025
Last Updated: 10/22/2026

Introduction

Morse Manufacturing Co., Inc. ("Morse," "we," "us") values your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website at morsedrum.com ("Site"), including our dealer portal at dealer.morsedrum.com. By using our Site, you acknowledge the practices described in this policy. Where the law requires your consent (for example, for non-essential cookies in certain countries), we will ask for it separately.

Information We Collect

We may collect the following types of information:

  • Contact Information: Name, email address, phone number, company name, location, postal code, country, and any comments you provide through our quote request, contact, product notification, and other forms.
  • Warranty Registration Information: Company, type of business, how the equipment is used, how you learned about Morse, and related contact details submitted through our warranty registration form.
  • Dealer Account Information: Login credentials and account activity for authorized dealers using our dealer portal.
  • Usage Data: IP address, browser type, device information, pages visited, referring page, and other technical data collected automatically through cookies, server logs, and analytics tools.
  • Approximate Location: When you submit a quote request, we use your IP address to determine your approximate location (city, country, and postal code) to route your request to the appropriate sales contact.
  • Transaction Information: Details of purchases or inquiries related to our products and services, including order information received from our e-commerce platform.

How We Use Your Information

We use collected information to:

  • Provide and improve our products and services.
  • Respond to inquiries, quote requests, and customer service requests.
  • Process warranty registrations and orders.
  • Send promotional and marketing communications (you may opt out at any time).
  • Analyze website traffic and enhance user experience.
  • Detect and prevent spam, fraud, and abuse, and keep the Site secure.
  • Identify and fix technical errors.
  • Comply with legal obligations and protect our rights.

Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to provide essential functionality (such as remembering your language and keeping you signed in), to analyze visitor interactions, and to measure the performance of our marketing. We use Google Tag Manager to manage these technologies and Google Analytics 4 (GA4), a web analytics service provided by Google, to understand how visitors use the Site. GA4 uses cookies and similar identifiers to collect information such as pages viewed, approximate location, and device and browser details. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. In locations where the law requires it, non-essential cookies are set only after you give consent through our cookie notice. You can also manage or delete cookies through your browser settings; disabling certain cookies may affect how the Site works. Some browsers offer a "Do Not Track" or Global Privacy Control signal; where required by law, we honor opt-out preference signals.


Third-Party Sharing

We do not sell personal information. We may share data with trusted third parties, including:

  • Service providers that assist with website operations, hosting, email delivery, analytics, error monitoring, and marketing. These currently include:
    • Google (Analytics, Tag Manager, reCAPTCHA, Maps, and YouTube). Google reCAPTCHA is used to protect our forms from spam and abuse, and is subject to the Google Privacy Policy and Terms of Service.
    • ipstack, which receives your IP address to determine approximate location.
    • Shopify, which processes online orders on our behalf.
    • Genially, which provides our interactive dealer locator.
    • Sentry, which helps us detect and fix technical errors.
    • Content delivery networks that serve scripts and styles for the Site.
    • Site-Seeker, which provides our AI assistant widget.
  • Authorized dealers and business partners in connection with product distribution, quotes, and order fulfillment.
  • Legal authorities when required by law, or to protect our rights, property, or safety.
  • Successors in the event of a merger, acquisition, or sale of all or part of our business.

Third-party services may collect information directly from your browser and are governed by their own privacy policies.


International Visitors and Data Transfers

Morse is based in the United States, and information you provide is processed and stored in the United States and other countries where our service providers operate. These countries may have data protection laws different from those where you live. If you are located in the European Economic Area, the United Kingdom, or another region with data protection laws, we process your information based on your consent, our legitimate interests in operating our business and responding to your requests, performance of a contract, or compliance with legal obligations, and we use appropriate safeguards for international transfers where required. You also have the right to lodge a complaint with your local data protection authority.


Data Retention

We keep personal information only as long as needed for the purposes described in this policy, such as responding to your inquiry, maintaining warranty and order records, and meeting legal, tax, and accounting requirements. When information is no longer needed, we delete or anonymize it.


Data Security

We implement appropriate security measures to protect your information. However, no method of transmission over the Internet or method of electronic storage is 100% secure.


Your Rights and Choices

Depending on where you live, you may have the right to:

  • Access, correct, or delete your personal data.
  • Receive a copy of your personal data in a portable format.
  • Object to or restrict certain processing, or withdraw consent you previously gave.
  • Opt out of marketing communications by using the unsubscribe link in any email or by contacting us.
  • Disable cookies through your browser settings.

To make a request, email customerservice@morsedrum.com or call 315-437-8475. We may need to verify your identity, and we will respond within the time required by applicable law. We do not discriminate against anyone for exercising their privacy rights.


Children's Privacy

Our Site is intended for business use and is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.


Links to Other Websites

Our Site may link to third-party websites, including those of our dealers and the third-party job site linked from our Careers page. We do not collect or retain job application information on our Site, and applications submitted through a third-party job site are governed by that site's privacy policy. We are not responsible for the privacy practices or content of those sites.


Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. If we make material changes, we will take reasonable steps to notify you, such as a notice on the Site.


Contact Us

If you have questions about this Privacy Policy, please contact us at: Morse Manufacturing Co., Inc.

103 Kuhn Rd.
Syracuse NY 13208
United States
customerservice@morsedrum.com
315-437-8475