Morse Manufacturing Unveils Bold Rebrand and Redesigned Website
SYRACUSE, NY – February 12, 2025 – Morse Manufacturing, the global leader in drum handling equipment, is proud to announce the launch of its new brand identity, featuring a modernized logo, a completely redesigned website, and an updated visual aesthetic that reflects the company’s future, while honoring its legacy.
“For over 100 years, Morse has been at the forefront of innovation in drum handling solutions. This rebranding represents our commitment to leading the industry while maintaining the reliability and quality our customers have come to expect,” said Nathan Andrews, President at Morse Manufacturing.
A Fresh Look for the Next Century
The new Morse logo retains the familiar three-drum imagery, a nod to the company’s storied history, but has been reimagined in a streamlined, modern design. This update symbolizes Morse’s dedication to progress and its continuous evolution in providing industry-leading solutions.
A Redesigned Website for an Enhanced Experience
Alongside the visual transformation, Morse has launched a new MorseDrum.com, designed for improved user experience. Key features include:
- Streamlined Navigation – Making it easier for customers and distributors to find the products and resources they need.
- Enhanced Dealer Resources – A dedicated library within the established dealer portal offering marketing assets, social media content templates, and support materials.
- New Blog & Insights Section – Providing industry updates, product highlights, and safety tips.
Commitment to Innovation and Excellence
The Morse rebrand is more than just a new look—it’s a statement about the company’s vision for the future. “We’re preparing for the next 100 years by ensuring our brand reflects our core values: family, pride, leadership, and safety,” added Nathan Andrews.
About Morse Manufacturing Founded in 1923, Morse Manufacturing has been a leader in drum handling solutions for over a century. Based in Syracuse, NY, Morse designs and manufactures a wide range of drum handling equipment, including hand drum trucks, forklift-mounted attachments, and below-hook drum handlers. Committed to quality and safety, Morse continues to innovate and lead in the material handling industry.
For media inquiries, please contact: Katie Stephens, Marketing Manager, Morse Manufacturing (315) 437-8475 katie@morsedrum.com.
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