President's Message

In case you’ve been living under a drum and haven’t heard, last year we celebrated 100 years in business here at Morse Manufacturing. This doesn’t happen often, so we took the time to do it well. We had a party for employees’ family & friends as well as a public celebration that included local business leaders, politicians, suppliers, and some of our best dealers from around the country. We also hosted a dealer roundtable at our world-class facility. 

Morse received federal, state and local proclamations commemorating the mileston, and were inducted into the New York State Registry of Historical Businesses. We launched a social media campaign including a 12-part short video series produced with help from our local Onondaga Historical Association. We unveiled an anniversary edition gold paint highlighting to our products and developed a new logo. 

Strategic Planning

It feels like a new beginning as we move into our second century of business. To make sure we continue to move forward as an organization we held a 2-day strategic planning process at the start of 2024. Day One was focused on values; we assembled a 16-employee team that represented all phases of Morse Manufacturing: new and tenured employees, young and ‘mature’, male and female, and representatives from each department at Morse (welders/machinists/assembly/sales/marketing/purchasing/engineering). The team identified 4 values that represent Morse Manufacturing: Family, Leadership, Pride, Safety. 

• Family: The Morse Family represents our employees, our dealers, our suppliers, our end-users, and the Andrews Family that owns the business. Being a part of a Family means doing what’s ‘Right’. It means caring about your job. It means being proactive and helping when needed. Be outgoing and personable.
• Leadership: Morse Manufacturing demonstrates leadership through its products, business practices, and relationships. It means leading by example. It means developing the people around you. It means personal accountability & company accountability. It means developing goals with purpose.
• Pride: Morse Manufacturing instills a sense of pride through its products, practices, legacy and more. It means being a part of something bigger than yourself. It provides purpose and impact. It represents being your personal best. It means we are world class.
• Safety: Morse Manufacturing provides safe products, world class education on safe drum handling techniques and practices, and a safe space for employees. It means best practice, focus, organization, and consideration.

Day Two of the Strategic Planning Process was focused on goals; a smaller team of employees developed vision statements based on each of the values identified. From these vision statements we were able to develop 9 tangible goals. These goals range from (holding quarterly employee communication events) to (developing a European Dealer network). After 100 years in business, I am more confident today than ever before that Morse Manufacturing is pointed in the right direction. We are working hard on these goals to keep us moving forward.