|Morse Receives "Business of the Year" Award|
Morse employees accept the 2014 award for "Business of the Year"
of under 50 employees from
At its annual meeting, CenterState CEO announced Morse Manufacturing as its "Business of the Year" award recipient for companies of less than 50 employees. The meeting was attended by over 1,000 local business leaders and politicians. Each year this honor is awarded to a local company based on criteria including quality of products and services, innovation, customer satisfaction and community involvement.
Morse employees serve on board positions at local organizations including CenterState CEO, MACNY, Syracuse Salvation Army, Boy Scouts of America Longhouse Council. Morse employees are far and away the company's greatest asset; providing unparalleled product quality and selection, all while manufacturing everything in East Syracuse, NY. Morse's average employee tenure is approximately 15 years.
Morse president, Nate Andrews,
points out that interestingly, less than 2% of
Morse sales volume is within New York State.
As manufacturers have slowly left and relocated
to the southeast US and foreign
destinations, Morse sales have also shifted to
those locations. Yet, Morse spends 80% of
its dollars right here in Central New York. Put
these two facts together...
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Morse is distinguished within the industry by its level of customer service, customization capabilities, product support and technical knowledge. Though just a small manufacturer, Morse continues to be a leader in adopting new technologies. Mobile technology enables us to engage quickly and efficiently with customers. Last year Morse acquired a robotic welding system to further develop manufacturing capabilities.
Distributing through a worldwide dealer network, Morse has two sets of customers, the dealers who resell Morse products and the end users of the products. Customer satisfaction is seen through the depth of relationships with dealers. As resellers of Morse drum handling equipment, these dealers stake their own reputation on the products they offer. These dealers continue to come back to Morse, some for over 60 years.
2013 was the third consecutive sales record year for Morse Mfg., and sales revenues have more than doubled since 2002. As a third generation family business, Morse has been able to stick to its conservative core values. During the recession of 2008, sales declined over 25%, yet Morse did not lay off any employees. This clearly hurt short term profitability, but once the economy began to recover the same experienced staff were in place to meet demand.
New York State Governor Andrew Cuomo touted the passing of the 4th consecutive on-time state budget, and promoted property tax relief through consolidation of excessive local governments.
CenterState CEO's President, Robert Simpson, highlighted recent achievements and stressed the path to future economic health of the region by pursuing a focused regional agenda with a shared vision. Simpson stated, "Over the last three years, we established a nationally recognized entrepreneurial ecosystem and our central business district has transformed before our very eyes. With every achievement, we create a new opportunity... We must be persistent in our efforts and continue to work collaboratively and transparently."